The FTC has also developed, over time, its definition of deceptive acts or practices. Historically, an act was deceptive if it had the tendency or capacity to deceive, and the FTC considered the act's effect on the ignorant or credulous consumer. A formal policy statement made by the FTC ...
and that has already started. There are many fights about definition of meat and dairy. Let’s face it, the producers of plant-based products know very well that if they advertise to carnivores with an herbivore undertone, it will not work very well, so they try to make their products lo...
This task was accomplished through the use of gatekeepers, pre-certification techniques, and other methods that, in some cases, led to reduced access to care or denial of services based on the MCO's determination that the services provided did not meet its definition of medical necessity. This...
However, issues such as local collection and keeping of many indigenous species and varying degrees of wild animal domestication infer that definition may prove to be less precise in some cases. Pet keeping (including wild animals) has a long history dating back at least 17,000 years. ...
While this definition is precise from a legal point of view, it causes substantial constraints as there are very few or no easy analytical methods to measure this variable without any conversions. An additional limitation is due to the fact that currently only a few already existing analytical ...
Table 2. Brand equity definition. There are two ways to measure brand value. The first is the cost approach, which measures the cost of rebuilding a brand. This includes research and development costs, market testing costs, and advertising costs. The second is the empirical method, which con...
Box 1 provides a look at how some of the industry's key thinkers are characterizing the changing definition of health and health care. Box 1. Quoted excerpts regarding the changing definition of health and heath care. "…the NHS [National Health Service] of the future will be one of ...
Rather than give a consumer insight definition, let's discuss where they come from and how they can inform decision making. They are more than simple pieces of data. Instead, they are truths about your customer that you come to after analyzing their past behavior and other pieces of ...
This definition is itself debatable because it is fair to ask if an organism into which one or two genes have been added to 20 or 30 thousand genes in the plant genome makes the plant a novel food. From a purely scientific perspective it is simply a crop variety that has one or two ...
In that case, and assuming the same definition of risky behavior, the curvature then becomes even more pronounced, reaching an R2 of 0.515. Such a scenario would likely occur when consumers push their level of irrationality and become nervous about the market: debt encourages a greater need for...