(2015) suggest that the fixed cost of adopting a card tends to lead to habit formation in payment behaviour resulting in inelasticity to variations in incentives, especially in mature card markets. Effectively, reward and incentive programmes influence the use of payment choice, but this effect ...
Today’s consumers face more choice options and more information about these options than ever before. According to the standard economic perspective of utility theory, this development should help consumers find and choose options that best suit their needs, allowing them to lower their search costs...
While a few studies have already looked into such cost-benefit trade-offs by consumers (e.g. Libai et al., 2020, Martin and Murphy, 2017, White et al., 2008), we see need for more research in this domain. Factors increasing risks of violating the (implied) terms of data Exchange ...
77). Under the assumption that these definitions reflect the meaning of ‘grass-fed’ as it is commonly understood by US consumers, the choice of the ‘grass-fed’ characteristic as a proxy for ‘pasture-raised’ in this review is further justified. Sample sizes varied from 20 to 1500 ...
SAP has also been recognized as a leader by IDC for both B2B and B2C Digital Commerce and honored with the TrustRadius Buyer’s Choice Award. While it’s always wonderful to receive such accolades, our true motivation lies in empowering our customers to drive profitable growth. Be sure to ch...
There is a cost which you pay to the Tribunal for taking such a claim. Comparison of CGA rights to your rights under this Policy In order to access a remedy under the CGA, you are required to show that the goods have failed to comply with one of the CGA's guarantees (for exa...
This research reports results from an experiment on the effect of sunk costs and brand violations on consumer choice. Participants were randomly assigned to one of six hypothetical scenarios where sunk cost magnitude, consumer-brand relationship violation, and availability of product alternatives were ...
Dhar, R., & Wertenbroch, K. (2000). Consumer choice between hedonic and utilitarian goods.Journal of Marketing Research, 37(1), 60–71. Google Scholar Di Muro, F., & Noseworthy, T. J. (2013). Money isn’t everything, but it helps if it doesn’t look used: How the physical ap...
Value to people of large amounts of goods or services minus the cost of creating them. Marginal value Additional value of adding or subtracting one unit of a good or service. Productive benefits Values that are bought and sold in markets such as honey and timber or which enhance goods and ...
From a neuroscience perspective, the broad goal is a better understanding of both the neural mechanisms underlying the impact of affect and cognition on memory and the neural correlates of choice and decision-making. While neuroscience is a general term to indicate the study of the nervous system...