in 2009, the various current perspectives of the consumer journey suggest the existence of distinct literature and theoretical roots that have yet to be fully explored in detail. The objective of the paper is to
consumer behaviour becomes a necessity. It starts with the buying of goods. Goods can be bought individually, or in groups. Goods can be bought under stress (to satisfy an immediate need), for comfort and luxury in small quantities or in bulk. For all ...
Consumer behavior models may sound complicated, but I’ve actually found them quite intuitive. They allow you to create a “buyer behavior story” to refine and improve your customer experience. Buyer behavior refers to an individual's buying habits, which are influenced by their background, educ...
What are the key trends impacting consumer behaviour that may develop within the next 5 years? Consider the past 5 years and the expansion of movements such as social media, mobile media, and other In what way does open market operation affect the economy?
Inspecting the quantitative studies, one notes that few make use of consumer behaviour theories and models for understanding attitude towards, intention to use, or process of adoption of foods using waste-to-value ingredients. Applying such theories from general consumer behaviour or technology adoption...
This paper delves on the development of a conceptual model aimed at easing the understanding of the triggering behavioural factors that enhance the online store experience (OSE), generate customers' online buying behaviour and triggers customers willingness to revisit the online store. In this regard...
Consider the process of buying a gift for someone else. Ask students to consider the last gift they bought for someone, and write down why they chose that particular gift. Now go around the group analysing the reasons in terms of behaviour, for example the part that these factors had to ...
This study investigates the cross-cultural relationships of corporate social responsibility (CSR) factors, culture dimensions, and consumer’s buying intentions in China and Pakistan. Moreover, this study also reveals the moderating effect of national cu
The research outcomes indicate that the buying behaviour of consumers is impacted by beauty vloggers, provided that the consumers perceive these vloggers as credible sources of information and have faith in their opinions. The findings of the study are in line with the previous studies (Kim & ...
Public opinion also often stresses that banks should act more transparently and maintain socially responsible behaviour towards people, companies and stakeholders because they benefit substantially from society (e.g., through government guarantees; Niu et al., 2023; Shen et al., 2016, Shome et al...