Study of Impact of Digital marketing on Consumer Buying Behaviour for Electronic Goods The buying behavior of consumer is changing at a faster rate in the customer oriented market environment. Consumer behaviour differs when it involves the m... R Tirpude - 《International Journal for Research in...
Purpose: The study contributes to multi-disciplinary research on social media by empirically examining the impact of social media on the buying behaviour o... MS Dayal 被引量: 0发表: 0年 IMPACT OF INTEREST BASED ONLINE ADVERTISEMENT ON CONSUMER BUYING BEHAVIOR Online advertising, also called Inter...
When external conditions are somewhat neutral, the power of attitudes in predicting consumer behaviour is at its highest (Guagnano et al., 1995). The influence of external factors appears especially true for niche products such as pasture-raised products. For example, if a product is not ...
Towards an understanding of Internet-based problem shopping behaviour: The concept of online shopping addiction and its proposed predictors Background: Compulsive and addictive forms of consumption and buying behaviour have been researched in both business and medical literature. Shopping enabl... S Rose...
Twenty-seven variables indicating the consumer behaviour change under 10 domains were used to construct the CCBC index. The domains comprised availability of essential items, availability of non-essential items, consumption practices (related to panic buying), alternate consumption practices, consumption ...
A Study on Impact of E-Commerce on Consumer Buying Behaviour (With Special Reference to Grocery Products, Consumer of Coimbatore District) Consumer behavior has a tremendous impact on e-commerce. Electronic commerce is far more than just transacting business over the internet. It will have a......
The addictive trait in buying behaviour Abstract Subsequent to two reports in JCP on empirical studies of “compulsive consumption’ (Faber & O'Guinn. 1988a; Valence, d'Astous. & Fortier, 1988) the author presents the conceptual foundations of an ongoing West German study of addictive buying....
The research outcomes indicate that the buying behaviour of consumers is impacted by beauty vloggers, provided that the consumers perceive these vloggers as credible sources of information and have faith in their opinions. The findings of the study are in line with the previous studies (Kim & ...
2023, Journal of Business Ethics Climate Change Beliefs, Personal Environmental Norms and Environmentally Conscious Behaviour Intention 2022, Sustainability (Switzerland) View all citing articles on Scopus 1 https://unfccc.int/process-and-meetings/the-paris-agreement/the-paris-agreement. ...
Since consumers are focusing more on environmental sustainability, researchers are also becoming interested in studying the behaviour of such consumers. This study carried out a bibliometric analysis of green product and the purchase behavior of consumers starting from 1992 to ...