Various factors influence the consumer’s buying behavior. They can be broadly categorized as below: External factors 1. Influence of a group This includes the influence of culture, family and reference groups on the buying behavior of the consumer 2. Environmental/situational Factors like sea...
Internalfactors Awarenessset PurchasedecisionPostpurchaseevaluationFigure5.1Consumerbuyingbehavior Needrecognition 确认需求/意识到问题 •Internalstimulus内在刺激:e.g.thirstorhungry.•Externalstimulus外在刺激:e.g.thedesignofthecarortheadvertisement.Informationsearch信息搜索 Twowaysofinformationsearchstage•...
Consumer Buying Behavior 消费者行为 ConsumerBuyingBehavior •消费者行为是指消费者为获取、使用、处置消费物品或服务所采取的各种行动，包括先于且决定这些行动的决策过程.•影响消费者行为的个体与心理因素是：需要与动机；知觉；学习与记忆；态度；个性、自我概念与生活方式。这些因素不仅影响和在某种程度上决定消费...
The buying behavior of consumer is affected by a number of factors which are generally uncontrollable. These factors are also known as determinants of consumer buying behavior. All these factors affect the buying behavior of consumer differently. I) Cultural factors affecting consumer buying behavior:-...
Factors Influencing Consumer Buying Behavior towards Durable (White) ProductsRana, JyotiJha, PritiBVIMSR Journal of Management Research
What factors influence consumer buying behavior while purchasing? How to collect data on consumer behavior? How QuestionPro helps in consumer behavior research? What is consumer behavior? Consumer behavior is the actions and decisions that people or households make when they choose, buy, use, and ...
The implication of buying behavior for marketers is that different buying situations require different marketing efforts. How Consumers Buy So now that we have discussed the factors influencing a consumer’s decision to purchase, let’s examine the process itself. This process is presented in a ...
需要金币:*** 金币(10金币=人民币1元) Consumer Buying Behaviour消费者购买行为英文版.pdf 关闭预览 想预览更多内容,点击免费在线预览全文 免费在线预览全文 网页 资讯 视频 图片 知道 文库 贴吧 采购 地图 | 百度首页 登录 加入VIP 意见反馈 下载客户端 6/5/2019 Consumer Buying Behaviour消费者购买行为(英文...
4. Economic: Economic factors are also quite important in consumer behaviour. These days socio-economic status is also considered. The image below sums up various factors influencing consumer behavior. Consumer Behaviour Examples One of the great example can be how companies like McDonalds, Burger K...
Influence consumer buying behavior of many factors 翻译结果2复制译文编辑译文朗读译文返回顶部 Influence consumer buying behavior of many factors 翻译结果3复制译文编辑译文朗读译文返回顶部 Many factors affecting consumer purchase behavior 翻译结果4复制译文编辑译文朗读译文返回顶部 ...