CONSUMER BEHAVIOUR TOWARDS MOBILE PHONE SERVICES IN KOVILPATTI, THOOTHUKUDI DISTRICT (INDIA) - A CASE STUDYIn fewer than twenty years, mobile phones have gone from being rare and expensive pieces of equipment used by businesses to a pervasive low-cost personal item. In the era of information ...
CONSUMER BUYING BEHAVIOUR TOWARDS MOBILE PHONE HANDSETS – A STUDY IN ODISHAThe present study aims to examine the comparative buying behavior of rural and urban counterparts towards the purchase of mobile phone. To achieve these objectives an attempt is made to compare and analyze the factors (...
Attitudes towards mobile marketing tools: A study of Turkish consumers mobile commercemobile marketingconsumer behaviourThis study analyses the possible significant impacts of mobile phone technology developments on marketing and ... Sueleyman Barutcu - 《Journal of Targeting Measurement & Analysis for Marke...
However, there is relatively little empirical research on consumer behaviour towards MNP adoption in the Ghana mobile telecom context. This paper attempts to fill this gap by examining consumer behaviour towards MNP in Ghana. Through a cross-sectional survey design involving 736 mobile subscribers from...
and enact (un)sustainability. My analysis builds upon a practice theoretical framework, viewing practice as mundane, routinised behaviour shaped by ‘materials’, ‘competences’ and ‘meanings’. By focussing on a set of practices brought forth by the interview participants, namely, growing ...
The research analyses how these factors influence the consumer's attitude towards bank pages, intentions and behaviour, that is joining or not joining bank SM pages. The research is based on two questionnaires consisting of 21 questions made specifically for Dutch and Russian audience. The collected...
All the patients who are making payments for any health services were recognized under the definition of “Consumer” in this Act as a step towards consumer protection.If you have a complaint regarding the improper care in the hospital then you should contact the State Survey Agency. If you ...
Some of the interviewees stated that they enjoyed the taste of meat and that they felt the desire to eat it, demonstrating that they had hedonic feelings towards meat. Isabela, 26, for example, said: “Meat is really good, isn’t it? So, it’s hard to control the urge to eat it ...
consumer behaviour; attitudes; food sourcing; meal preparation; marketing; latent class models; COVID-191. Introduction Understanding antecedents and trends in consumer behaviour is essential for business growth and success. Therefore, the subject of this study is the behaviour of consumers in sourcing...
came late to Gen-Y as well. For example, widespread uncontrolled self-exposure on social networking sites appears likely to have been a short-term phenomenon that predominantly afflicted Gen-Y, with the currently teenage-and-younger iGens already considerably more savvy in their net-behaviour than...