In this context, the present study was conducted to analyze the consumer behavior towards retail marketing with reference to Mysore City.Dr. Veena K.PDr. C. Mahadeva Murthy
Customer Behaviour0 The consumer is the focus of all retail business anD it is important to appreciate howO0 consumers are influenceD in their buying decisions.Most of consumers, before making a34 purchase, gather information anD evaluate with the alternatives, but the extent to which...
consumer behaviourmarketingThe paper lays emphasis on the factors which affect the decisions of the consumers Illhile making a selection for their choice of retail store. The paper tries to study those variables which affect the choice of retail stores for the consumers. The survey revealed through...
Match advertisement exposure to behaviour by measuring shopper response to your marketing activity. Be more present Identify the best product range, price and promotion to win new shoppers, and predict your future sales. Find new space A shopper-led approach to segment and find new targets, and...
Mcintosh, A., 2001, "International Consumer Behaviour: The relationship between e- commerce and retail and leisure property", Journal of Leisure Property, ... McIntosh,Angus - 《Journal of Leisure Property》 被引量: 3发表: 2001年 The Effects of Perceived Price and Brand Image on Value and ...
Bridge the divide between physical and digital and create retail experiences that keep customers coming back for more.Differentiating your retail offer for profitable growth As consumer behaviour evolves, retailers face immense pressure to adapt. Despite consumers’ reduced spending and shifting priorities,...
In: Kornum, N., Bjerre, M. (eds.) Grocery E-commerce: Consumer Behaviour and Business Strategies, pp. 97–... SC Beckmann 被引量: 3发表: 2005年 Signaling quality in an E-Commerce environment: The case of an emerging E-Grocery sector "Quality" is a unique concern in food marketing ...
M Pachauri - 《Marketing Review》 被引量: 24发表: 2002年 The spatial shopping behaviour of the urban elderly: A review of the literature The spatial shopping behaviour of the urban elderly has received increasing attention from researchers in a variety of disciplines including geography, mar......
Similarities and differences in selected clothing acquisition behaviour at two independent sites have been investigated using the Engel, Blackwell and Miniard consumer behaviour model as the conceptual framework. Similar clothing values orientations were found, supporting the assumption of a common Anglo-ro...
2001Mcintosh, A., 2001, "International Consumer Behaviour: The relationship between e- commerce and retail and leisure property", Journal of Leisure Property, 1 (2), s. 175