NEGATIVE PSYCHOLOGICAL ASPECTS OF CONSUMER BEHAVIOUR IN THE DIGITAL AGENowadays, we already know what a huge impact the digitalisation of society has on our lives. Similarly, we know several keys to reveal processes of consumer behaviour and decision-making. If we want to understand how consumers ...
According to it, human behaviour is influenced by internal psychological intention and external situational factors related to social interaction. Increasing wealth of social factors may promote or inhibit willingness to engage in certain behaviors2. The theory emphasizes that psychological intention is the...
According to it, human behaviour is influenced by internal psychological intention and external situational factors related to social interaction. Increasing wealth of social factors may promote or inhibit willingness to engage in certain behaviors2. The theory emphasizes that psychological intention is the...
Release 2.0: A Design For Living In The Digital Age [Book Review] Not Available KC Risdon - 《Professional Communication IEEE Transactions on》 被引量: 46发表: 1998年 Perceived helpfulness of online consumer reviews: The role of message content and style Journal of Consumer BehaviourSchindler, R...
Consumer Behavior's Evolution, Emergence, and Future in the AI Age Through the Lens of MR, VR, XR, Metaverse, and Robotics Spais, George; Jain, Varsha 2025 Journal of Consumer Behaviour doi: 10.1002/cb.2468 A critical discussion of the evolution of consumer behavior, ethical consideration, ...
The last approach is based on consumer behaviour within the community. Joining Uses and Gratifications Theory and media uses (Blumler, 1979; Shao, 2009), authors developed engagement scales supported on consumers' activities (Eigeraam et al., 2018; Lee et al., 2011; Schivinski et al., 2016...
A STUDY OF CONSUMER PERCEPTIONS AND PURCHASE BEHAVIOUR TRENDS TOWARDS DIGITAL ONLINE BUYING BEHAVIOUR OF CUSTOMERS FROM DIFFERENT AGE-GROUPS The research aims to find out what factors help in strengthening the trust in the process of shopping through digital online mediums. From the population, a sa...
In this context, it’s important to understand how digital marketing efforts can influence purchase/customer behaviour, as this will help you to make the most of your marketing campaigns. For example, it’s worth considering how customer loyalty can be improved by using things like online custome...
(2020) forecast the default behaviour of customers on a commerce platform where payments are accumulated after products are delivered. They reveal that "digital footprints" such as device type, e-mail providers, and certain other website registration inputs are informative. In comparison to the ...
in a “hot” state and automatically trigger risk management procedures ranging from nudge-like interventions (e.g., “you should take a break from the desk”) to more coercive interventions (e.g., imposition of temporary trading limits). The behaviour of consumers might similarly be tracked ...