图书标签: 消费者行为 Advertising 795consumer_behaviour Consumer Behavior 2025 pdf epub mobi 电子书 图书描述 Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus ...
About this book Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture...
Consumer-Buying-Behaviour消费者购买行为(英文版).pdf,CONSUMER BUYING BEHAVIOUR Consumer Buying Behaviour Possibly the most challenging concept in marketing is to understand why buyers do what they do (or don’t do). But such knowledge is critical for mark
This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij. Features of the casebook include: * The authors of these cases are drawn from nine different European countries: United Kingdom, Ireland...
需要金币:*** 金币(10金币=人民币1元) Consumer Buying Behaviour消费者购买行为英文版.pdf 关闭预览 想预览更多内容,点击免费在线预览全文 免费在线预览全文 网页 资讯 视频 图片 知道 文库 贴吧 采购 地图 | 百度首页 登录 加入VIP 意见反馈 下载客户端 6/5/2019 Consumer Buying Behaviour消费者购买行为(英文...
Purpose – This paper aims to present an exploratory investigation that was used to understand consumer motives for reading internet book reviews as well a... Kuei Huang, Yun,WI Yang - 《Electronic Library》 被引量: 30发表: 2008年 New commodities and consumer behaviour Reviews the book `New ...
Japanese Consumer Behaviour (Book Review).Reviews the book 'Japanese Consumer Behaviour: From Worker Bees to Wary Shoppers,' by John McCreery.TiessenJamesH.Journal of Asian Business
Certified Tropical Timber and Consumer Behaviour Karl Ludwig Brockmann, Jens Hemmelskamp& Olav Hohmeyer Part of the book series:Environmental and Resource Economics((3411)) 35Accesses Abstract The ecological aspects of products are becoming increasingly important. Many companies now advertise the environme...
Drivers of energy saving behaviour: the relative influence of intentional, normative, situational and habitual processes Energy Policy, 132 (2019), pp. 811-819 View PDFView articleView in ScopusGoogle Scholar 31 B. Mallaband, M. Lipson From health to harmony: uncovering the range of heating nee...
It focuses particularly on consumer behaviour and on policy and managerial decisions, encouraging contributions from academics across a wide range of relevant disciplines. The Journal of Retailing and Consumer Services covers: • The retailing and selling of goods • The selling of consumer services...