Beliefs “An organized pattern of knowledge that an individual holds as true.” Attitudes “Learned tendency to respond consistently toward a given object.” Shaped by beliefs and values Involvement & Psychological Influences Decision-making- High-involvement Beliefs → attitude → behavior Decision-makin...
Consumer BehaviorLearn about ‘’ with the help of easy to understand, richly illustrated Powerpoint Presentation of 184 Slides. (View Demo Below) Download Demo Powerpoint Presentation for FREE!– You Will Love It Get Instant Access to Complete Powerpoint Presentations on 150 Topics ...
© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 6 MARKETING STARTS WITH CUSTOMERS 6-1Understanding Consumer Behavior 6-2What Motivates Buyers? Consumer Behavior Purchase decision process. Steps to make a purchase Consumer behavior refers to as a buyer reacts against the particular si...
Scales 4. Semantic Differential Scale Scales 5. Behaviour Intention Scale How likely are you in continue using A, B or C product for the next 6 months? 1 2 3 4 5 Definitely will continue Probably will continue Might or might not continue Probably will not continue Definitely will not contin...
Consumer Decision-Making: The Systematic Decision Maker I think, therefore I buy Ch 5: Consumer Behavior 3 The consumer decision-making process Need recognition --Functional or Emotional benefits Information Search and Evaluation --Internal and External search --Consideration Set --Evaluative Criteria ...
Family purchases and consumption behavior Marketing strategy Structure of family unit Stage of the family life cycle Family decision process Family Structure Nuclear family Extended family Single family A Modern Family Life Cycle Traditional family flow Recycle flow Usual flow Middle-aged divorced without ...
Reference Groups Reference Group Influence on Consumption Determinants of Reference Group Influence Usage Visibility Group Commitment Relevance of Behavior to the Group Consumer Confidence The Family & CB Definition of Family Family versus Household Two or more persons related to each other by blood, marr...
Culture & Consumer Behavior Culture Is Dynamic It undergoes constant change Major factors contributing to change are: Technology Cultural diffusion: it occurs when people in one culture become exposed to people and/or ways of another culture (e.g., the “western” influence) Natural, ...
Consumer Markets and Buying Behavior Chapter 4 Chapter One Marketing’s Role in the Global Economy Consumer Markets and Buying Behavior For use only with Perreault and McCarthy texts. © 2002 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin ...
Philosophies Concerned with Arousal of Motives Behaviorist School Behavior is response to stimulus Elements of conscious thoughts are to be ignored Consumer does not act, but reacts Cognitive School Behavior is directed at goal achievement Needs and past experiences are reasoned, categorized, and transfo...