作者:Oliver H.M.Yau 出版社:Routledge 副标题:Customer satisfaction and cultural values 出版年:1994 页数:285 ISBN:9780415004367 豆瓣评分 目前无人评价 推荐 内容简介· ··· A book review by Alex Pun Consumer Behavior in China is a heart issue after China opens its market. And so it is a ...
(2004). Consumer behaviour in China: an exploratory study of two cities. Journal of Asia-Pacific Business, Vol.5 No.4,pp. 25-42.Eugene H. Fram, Lu Le, David McHardy Reid “Consumer Behavior in China: An Exploratory Study of Two Cities”, Journal of Asia – PacificBusiness Binghamton,...
Digital consumer behavior is a marketing field that examines consumers' behavior in online environments on digital platforms. In this study, a systematic l... BH Efendiolu - 《Prizren Social Science Journal》 被引量: 0发表: 2024年 Exploring the Impact of Digital Technologies on Consumer Behavior...
Chinese consumers, consumer behavior in China, consumer research China Private consumption in the Chinese economy is expected to reach around $12.7 trillion by 2030. Experts anticipate the Chinese consumption to more than double within 10 years compared to the spending of $5.6 trillion in 2019. Thi...
insights into consumer behavior to unlock and stimulate demand in emerging markets. mckinseychina.com 他还领导了多个成功方法的深入研究,发现了 有关 消费 者行 为的 独特见解,继而找到和促进了新兴市场的需求。 mckinseychina.com [...] the operation to further enrich its understanding of consumer ...
CultureIntroduction The cultural difference between China and the West Chinese traditional culture and its values Some essential aspects of Chinese culture Who are the major customers in China? Brand effect on Chinese consumer behavior Managerial implications and suggestions Discussion and limitations ...
different. Many companies around the world are looking at the Chinese market as a reference point—as a sign of things to come in their own geographic region. So let’s talk a little bit about consumer behavior in China. What behavioral shifts have you seen happening in recent weeks...
The ruling also prohibits shops and supermarkets from handing out free plastic bags starting on June 1, according to China News Agency. The imposition of fees on plastic bag usage is expected to influe...
With the perspective of Transaction Cost Economics,this paper estimated a model of inexpe- rienced consumers' window shopping behavior in China context.An empirical study was conducted in Chi- na to test the model.The results indicate that most Chinese inexperienced consumers only do window shopping...
Chinese Consumer Behavior by Age & Income Group As explained in “China & the World”, a 2019 report by McKinsey, the Chinese consumer sector is steadily growing, and the consumer profile of urban Chinese people is becoming increasingly similar to that of counterparts in major world capitals. ...