消费者行为学= Consumer Behavior:Building Marketing Strategy : 第10版 : 英,汉 本书系统介绍了消费者行为的性质及其在社会各方面尤其是营销领域的运用,阐明了消费者行为知识的意义与价值,分别探讨了消费者行为的内部和外部影响因素,消费者决策过程... 德尔L.霍金斯 - 消费者行为学= Consumer Behavior:Building Ma...
内容提示: CONSUMER BEHAVIOR & MARKETING STRATEGYJ. Paul Peter Jerry C. OlsonNinth Edition The Ninth Edition of Consumer Behavior & Marketing Strategy takes a close look at consumer behavior in order to guide the development of successful marketing activities. As a recognizably powerful tool for ...
Consumer behavior = 消费者行为学 :: building marketing strategy behaviorInternetmarketingstrategy5C随着互联网的飞速发展,网络营销无可置疑的成为了企业关注的重点。这其中,如何正确的分析目标消费者的个人消费行为,并制定相应的网络... DelI.Hawkins,RogerJ.Best,KennethA.Coney - Consumer behavior = 消费者行为学...
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Consumer Behavior: Building Marketing Strategy, 9/e
定价:80.00 ISBN:9780071214698 豆瓣评分 评价人数不足 评价: 写笔记 写书评 加入购书单 分享到 推荐 我要写书评 Consumer Behavior: Building Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing)的书评 ···(全部 0 条)
Hawkins, Delbert, Best, Roger, Coney, Kenneth.Consumer Behavior: Building Marketing Strategy.New York: McGraw-Hill/Irwin 9th Edition, March 2003. Lack, Jennifer. "Meet You in Aisle Three."American Demographics,April 1999. Mantel, Susan Powell, and Frank R. Kardes. "The Role of Direction of...
Consumerproblemsarisein specific situations,andthe natureof the situationinfluences the resulting consumerbehavior。 4.TheMeaning OfConsumption As stated above,all marketing strategiesand tacticsarebased onexplicitor implicitbeliefsaboutconsumerbehavior.Decisionsbasedon explicit assumptionsandsoundtheory andresearch...
–ConsumerBehavior:BuildingMarketingStrategy,9th edition(Hawkins,Best,andConey)SyllabusHighlights •Requirements:–IndividualComponents •Participation•Twoexams@100pointseachPoints100200100100100600 –TeamComponents •Phase1:ImmersionResearch•Phase2:IdeaGeneration•Phase3:ImplementationReport KeystoSuccess •...
消费者权利保护法外文文献consumer-behavior-and-marketing-strategy 系统标签: consumer外文marketingbehavior保护法文献 本科毕业论文 外文文献及译文 文献、资料题目:ConsumerBehaviorand MarketingStrategy 文献、资料来源:MachinePress,2007.7(10th) 文献、资料发表(出版)日期:2007.7.10 院(部):法政学院 专业:法学 班级:法...