我来说两句 短评 ··· ( 全部1 条 ) 热门 0 有用 paranoid 2005-11-06 15:48:26 个人认为最棒的一本消费者行为方面的教材。 我要写书评 Consumer Behavior and Marketing Action的书评 ··· ( 全部0 条 ) 论坛 ··· 在这本书的论坛里发言 + 加入购书单 这本...
Boston, Kent.Henry, A. (1987). Consumer Behavior and Marketing Action. Boston: PWS-Kent Press. :ASSAEL, H. Consumer behavior and marketing action. 4.ed. Boston: PWS-KENT Pub., 1992. 748p.Assael, H.(1998), “Consumer Behavior and Marketing Action”, 6th,in South-Western...
OlsonNinth Edition The Ninth Edition of Consumer Behavior & Marketing Strategy takes a close look at consumer behavior in order to guide the development of successful marketing activities. As a recognizably powerful tool for organizing consumer behavior knowledge and understanding consumers, The Wheel of...
Here are some of the ways marketing impacts consumer purchasing behavior: Awareness: When consumers become aware of a new product or service and how it makes their lives better, they may be more likely to purchase it. Brand perception: A well-crafted marketing campaign can create a positive im...
Here are some of the ways marketing impacts consumer purchasing behavior: Awareness: When consumers become aware of a new product or service and how it makes their lives better, they may be more likely to purchase it. Brand perception: A well-crafted marketing campaign can create a positive im...
Symbolic Interactionism: Its Effects on Consumer Behavior and Implications for Marketing Strategy Considers the concept of symbolic interactionism within the context of consumer behaviour. Examines the implications for market strategy through segmenta... JH Leigh,TG Gabel - 《Journal of Consumer Marketing...
Consumer behavior and marketing action Motivation research (MarketingThis text takes a managerial approach to consumer behavior, and is highly regarded and respected in its approach group. Specific... H Assael - PWS-Kent Pub. Co 被引量: 3283发表: 1984年 ...
Jonathan Silver from Affinity Solutions explains how you can use data to understand consumer behavior and turn insight into action.
消费者行为学答案(Consumerbehavioranswer)1,consumers:thenarrowsenseofconsumerreferstothepurchaseofvariousconsumergoodsorservicesofindividualsandhouseholds::theactionstakenbyconsumerstoacquire,use,anddisposeofconsumergoodsorservices,includingthedecision-?Anembryonicperiod(before1930);twoapplicationperiod(1930-1960);...
Top 12 consumer behavior trends to adopt 1. US consumers are adjusting online spending and becoming budget-conscious The current cost-of-living crisis has caused people to change how they spend online, with55% of peopleshifting toward methods that allow them to track spending more accurately. ...