Chapter 6 Consumer Markets and Consumer Buying Behavior objectives 1. Define the consumer market and construct a simple model of consumer buyer behavior. 2. Name the four major factors that influence consumer buyer behavior. 3. List and understand the stages in the buyer decision process. 4. Des...
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The authors also included non-student test groups (commonly used in consumer research) and found that consumers with high environmental awareness were perceptive to verbal claims and the appearance of the packages, and the consumers with low environmental awareness were not sensitive to appearance or ...