This study aims to create a research model about effect of political marketing mix (politics product, political price, placement and politics promotion) on decision to select candidates and political parties. This study is a theoretical study to reveal the relationship between the study variables in...
Culture is the collective programming of the mind, which distinguishes the members of one group or category from those of another. Hofstede’s model indicates three levels of uniqueness in human mental programming, Culture lies between human nature on one side and individual personality on the other...
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