(1999), "Localization of Relevant Consequences in Anti-drinking and Driving PSAs: A New Approach to Targeting Underage College Students," Health Marketing Quar- terly, 16 (Winter), 17-37. Gotthoffer, A. R. 1999. Localization of relevant consequences in anti-drinking and drinking PSA's:...
Localization of relevant consequences in anti-drinking and driving PSAs: A new approach to targeting underage college students? Health Marketing Quarterly - Gotthoffer - 1999 () Citation Context ...ust believe the problem is serious and that he is personally susceptible, that changing the behavior...