Unlock consent-driven marketing opportunities with Cookiebot CMP and Google Consent Mode v2 Sign up now for your 14-day free trial Conclusions and next steps for advertisers Advertisers in the EU/EEA and UK need to act quickly to meet Google’s March 2024 deadline. However, implementing the Go...
Googlehas also announcedthat use ofGoogle Consent Mode v2will be mandatory from March 2024 for all websites using Google Analytics (including GA4), Google Ads (Google Ads Conversion Tracking and Remarketing), Floodlight and Conversion Linker. Theirlatest help articlecame to reinforce this deadline....
Under the Digital Markets Act (DMA), designated gatekeepers must comply with new regulations by a specific deadline set by the European Union. Failure to meet these requirements could result in substantial fines. Specifically, non-compliance can lead to penalties of up to 10% of the company's...