The academic experts wrote essays, columns, articles and reports on the latest fads and fashions to which the readers were to conform. The cultural experts—the artists and fiction writers—wrote short stories, poems, rakugo, etc. all themed around Mitsukoshi. Both were, of course, intended ...
The intense hype and buzz surrounding TQM during the late 1980s and early 1990s led to a flurry of academic papers suggesting that the concept could be the latest in the long line of management fads and fashions to sweep the organizational world. Some commentators went as far as to speculate...