marketing myopiastrategic renewalcapabilitiessystemscognitionThis paper proposes that many firms suffer from 'self-concept specificity'. This is an unconsciously self-imposed restriction on creative strategy formulation that is the result of a highly bounded concept of a firm held by its senior management...
互联网 Theproduct conceptalso can lead to marketing myopia. 产品观念也可能导致“营销近视”. 互联网 Idea innovating can generate new foodproduct concept. 只有形成创新的思维才能形成创新的产品概念. 互联网 Theproduct conceptpartly evolved from consumer feedback, following a test of Camel Snus in 2006...
A conclusion that concept is culminating of behavior has been drawn by analyzing the phenomena.從而得出其存在的本質——“觀唸是行爲的終極”. The product concept also can lead to marketing myopia.産品觀唸也可能導致“營銷近眡”. It includes the many existing way of thought concept ? value system...
Theory and practice of innovation management lack a clear and generally accepted notion of the term ‘innovation’. On the one hand, literature on innovation management has created a plethora of definitions. Depending on particular research issues,...
MarketingandSalesConceptsContrasted SocietalMarketingConcept ThisIsaNeed Needs-stateoffeltdeprivationincludingphysical,social,andindividualneeds.Maslow’sHierarchyofNeeds ThisIsaWant Wants-formthatahumanneedtakes,asshapedbycultureandindividualpersonality.Need/WantFulfillment NeedsandWantsFulfilledthroughaMarketing...
Journal of Marketing Research, 34(3), 347–356. ArticleGoogle Scholar Aarikka-Stenroos, L., & Jaakkola, E. (2012). Value co-creation in knowledge intensive business services: a dyadic perspective on the joint problem solving process.Industrial Marketing Management, 41(1), 15–26. ...
So they say, “The seeds have no owner”, and question their marketing. Seeds are world heritage. In geographically isolated areas of Colombia, with social conflict trajectories, the tradition of saving seeds is part of existence. They call themselves “guardians of ...
22. Institute of Marketing, Quarterly Review of Marketing, any issue. 23. Chisnall, P., Marketing: A Behavioural Analysis, London, McGraw-Hill, 1975, p. 1. 24. Drucker, P. F., Management, London, Pan, 1979, p. 59. 25. Levitt, T., "Marketing Myopia", Harvard Business Review, ...