It is investigated the nature of the new concepts of marketing, which embodies thevarious sources of competitiveness of goods. It is defined the place of branding in marketing enterprise system, forms of its integration and its relationship with concepts of marketing.N.V. Ivashova...
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Essay about The Importance of Branding in Marketing Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In ...
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