the firms competitive strategy can be formulated to take into account the competitors likely actions and responses. From a practical viewpoint, a strategist needs to be able to live in the competitors’ strategic shoes. The strategist needs to be able to understand the situation as the competit...
No matter how thorough and insightful your analysis may be, two things are almost sure to happen: your competitor will make some moves you considered unlikely, and some of your data will quickly become obsolete. When a competitor acts in unexpected ways, your company has a crucial learning opp...