Christian HomburgDirk TotzekArbeitspapierHomburg, C., & Totzek, D. (2012). Rules for successful competitive pricing in business markets. IMU Research Insights, Vol. 2
Competitive pricing definition A simple definition of competitive pricing is when you create product prices based on the prices being offered by your competitors. Of course, that’s the simplest explanation, but it can also be a genuinely useful business and research tool. For example, if you’...
In this guide, we’ll cover some of the top competitive pricing strategies and look at where each might make sense (or not) for your business. What is competitive pricing? Competitive pricing is the process of benchmarking the price a competitor is selling comparable products for, and is ult...
(1)维基百科定义下的超竞争定价。 Supracompetitive pricingispricingabove what can be sustained in a competitive market. This may be indicative of a business that has a unique legal or competitive advantage or ofanti-competitive behaviorthat has driven competition from the market. ...
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An effective pricing strategy is essential to help a business maintain competitive pricing, such that it may set and offer prices that are in line with competition. A business can pick from a variety of pricing strategies based upon a variety of different factors. A business can set a price ...
战胜的;pricing定价;fiercely厉害地;marketplace场;advantage有利条件, 有利因素, 优势;profitable有利可图的; 词组| 习惯用语 competitive advantage竞争优势 competitive power竞争能力 competitive price竞争价格;公开招标价格 competitive market竞争性的场 competitive edge竞争优势 ...
Planning for the future. The most important byproduct of competitive research is that it will help you create a strategic plan for your business. This includes things like improving your product or service, using more strategic pricing strategies, and improving the promotion of your products. ...
Largest Buying Power.This core competency leverages a company's economy of scale. This company will likely have invested inmergers or acquisitionsand have built up strong relationships with vendors to gain favorable pricing or service. Strongest Company Culture.This core competency promotes the internal...
Above the competition pricing requires the business to create an environment that warrants the premium, such as generous payment terms or extra features. Rather than compete on price, the business must compete on quality if it hopes to charge a premium price. A business may set the pricebelow ...