comparethemeerkat.com网站并不是仅在广告中存在,而是与电视广告一起创建,2010年该网站每月的点击量超过200万次。 这只看起来有点奇怪有点搞笑的网红俄罗斯猫鼬十分出名,目前已经发展成了一个非常火热的IP,在Twitter 和Facebook上都有大量的粉丝。除了广告,公司围绕这只吉祥物还开发了一系列视频和活动,出版了一本奥...
In the advertisement, Alexandr appealed to viewers not to visit his website if they seek for great car insurance deals, a joke meant to reach across a wide media spectrum. The campaign has a website, a Facebook community, direct access to the meerkat via Twit...
Aleksandr also fronts the Meerkat Movies strand (they'll never replace Orange Wednesdays, sorry), where they team up with everyone from Arnie to Nicole Kidman to Macaulay Culkin. We wonder how the hell they explained to their agents what this was all about. View full post on Youtube The ...
The article examines the Russian meerkat ComparetheMarket.com agency created by VCCP in Great Britain. It states that the company got the Campaign of the Year award due to its thousands Tweets from Twitter, hundreds of thousands of Facebook friends. It also mentions that the agency emerge as ...