cigarette brand Virginia Slims built a business on this strategy by touting the progress women had made in recent years, using its famous tagline: “You’ve come a long way, baby.”Nike, with the slogan “Just Do It,” became the global leader in athletic footwear by focusing its brand ...
cigarette brand Virginia Slims built a business on this strategy by touting the progress women had made in recent years, using its famous tagline: “You’ve come a long way, baby.”Nike, with the slogan “Just Do It,” became the global leader in athletic footwear by focusing its brand ...
Hershey established the Hershey Trust Company for the upkeep of a school for underprivileged children; the facility eventually became known as the Milton Hershey School. He later donated most of his Hershey stock to the trust company, which by the early 21st century was the largest shareholder in...