Searching words in other languages can reveal hidden treasures with built-in stories and positive associations. Just think of names like Häagen-Dazs (it doesn’t mean anything!) or Sula Vineyards, which took inspiration from the Sanskrit word for “wine”. ...
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aHe was in the company of several thousand scholar-monks, whom he praised. Xuanzang studied logic, grammar, Sanskrit, and the Yogacara school of Buddhism during his time at Nalanda. René Grousset notes that it was at Nalanda that Xuanzang met the venerable Silabhadra, the monastery's superio...
In the early 1990s, CEO Trapani followed the lead of other major luxury goods companies that had parlayed their well-recognized and highly-respected brand names into highly profitable growth vehicles. It was not a foolproof process; Trapani had to take care that he did not devalue the venerable...
A Harvard-educated anthropologist/archeologist familiar with at least a dozen languages, Bleiler was presumably, as he later told Michele Slung of Publishers Weekly, 'the only ad man in New York with two years of Sanskrit.' In addition to supervising direct mail and writing all the advertising ...