Thou shalt not sell nature: How taboo trade-offs can make us act pro-environmentally, to clear our conscience Ecol. Econ., 129 (2016), pp. 252-259, 10.1016/j.ecolecon.2016.05.012 View PDFView articleView in ScopusGoogle Scholar Taber, 2018 K.S. Taber The use of cronbach’s alpha whe...
[30], which act as a disincentive for eco-innovation. Our study also confirmed the relevance of the product innovation orientation. Specifically, companies aiming to expand their market or their market share through innovation, which is a representation of the so-called market demand factor [37,...