It’s your job to find this community, connect with it directly, and build a strategy for individuals within the community to interact with each other. And you want to do this because your brand community is a powerful business tool. Imagine having a group of people who regularly use your...
“One of my goals is to expand our audience and bring more traffic to our website, and the community is a really critical tool in helping us do that, in a way that no amount of marketing can do.”— Allison Dolan, Chief Content Officer, Educational Theatre Association...
IM Tool Suite Takes The Online Marketing Community By StormAdam Whiting
A robust community management strategy also leverages word-of-mouth marketing, an effective tool for organic growth. By promoting the community externally, offering incentives for community manager referrals, and hosting events that appeal to a broader audience, businesses can attract new members while ...
For example, say you want to hold an exclusive forum rather than a public one. Ultimately, you must choose what you need from your community forum by aligning the features to your company goals. Determine who will be responsible Your community forum cannot succeed if it’s not managed properl...
Email marketing is still one of the most effective ways to reach your target audience. Our team will help you create email campaigns that grab attention and generate results. Social Media Social media is a powerful tool for businesses of all sizes. We create social media campaigns that engage ...
When I worked for a nonprofit, we often partnered with small businesses to donate money, goods, or services for the event itself or a complementary fundraising raffle. In exchange for the donation, the business would receive recognition. This could come in the form of: ...
Businesses have grown to understand that maintaining healthy online communities benefits everyone: customers, prospective customers, and the business itself. Today, we can define community management as a strategic practice of cultivating, nurturing, and actively engaging with an audience, aiming to transf...