While your front desk staff may excel at building and maintaining these connections in the studio, it's equally important to nurture these relationships outside your facility. When clients feel genuinely valued, their engagement deepens, leading to a stronger sense of belonging. Regular ...
To gauge the effectiveness of your community marketing efforts, you need to keep a close eye on key metrics. Start with engagement: comments, shares, and active discussions. These are the heartbeats of your community’s health. Then, look at the growth of your community—are more people ...
A go-to-community strategy helps align teams, as it brings clarity around organizational priorities and who owns what — who’s working on value capture, and who’s working on value creation? Today, the marketing team will likely have folks working on both, which can cause a mismatch between...
Community marketing is a brand growth strategy centered around bringing customers together over a topic that is aligned with, or directly related to, a brand in an engaging and non-intrusive way that puts customers first. TL;DR it’s about them, not you. To really understand what community m...
Our Higher Logic community manager took our community from a communication channel to a top member benefit.”Their community manager added several new community activities to increase engagement and help RAPS accomplish their overall goals:#TipTuesday: Every Tuesday, RAPS now shares a tip of the ...
And it will take support and buy-in from groups in your organization that you may never worked with before. Such as channel marketing and training. So this is not for the faint-hearted. Tell you the truth, I have yet to finish building such a platform in the wild, but inside my head...
Flora Gu presented the research on “A New Way of Winning Customers on Social Media: An Examination of Storytelling Factors of Brands’ Instagram and Tiktok Short Videos” at the 2023 AMA Winter Academic Conference: Marketing During the Times of Change. This presentation includes some additional ...
Katie Holmes, Marketing Expert at Onsite First Aid Training, shares, “One effective way to provide exceptional customer service is to be responsive and helpful on social media platforms. Respond promptly to customer inquiries, complaints, and feedback, and do so in a friendly and empathetic manne...
For Visa, honing in on community marketing has resulted in more engagement than ever before, with a 124% increase in users with the help of Khoros Communities. They are a great example of how a brand can create value for its users by investing in a community-driven approach. 2. Sony Eur...
Our theorizing suggests that the entrepreneurs’ content contributions to both open and core communities increase engagement in the respective communities up to a certain saturation point. However, while open communities are best served by a steady stream of relatively homogenous content, core communities...