So, let’s take a closer look at 9 common Google Ads mistakes that most new campaigns fall prey to and discuss how you can avoid them. Mistake 1 – Search Network & Display Network default campaign targeting options When creating search network campaigns, you have the option to choose Search...
Not to mention performance:PPCand conversionrate optimization(CRO) are like conjoined twins. When one improves, so does the other. This means aligning your message leads to fewer bounces and more conversions, whichalsoleads to highQuality Scoresandlower cost-per-click(CPC). ...
But, if you avoid common beginner mistakes, you will minimize any losses while learning (think of it as tuition), and give yourself the best chance of success.If you’re interested in accelerating your PPC education, pay close attention as I outline the 10 most common Google Adwords mistakes...