Companies pull their advertisements out of the Super Bowl for all sorts of reasons: Sometimes they reserve time months in advance but then conclude that they don’t have the perfect 30-second message to spend the money on. This year, the California wildfires caused one sponsor, State Farm In...
This year was a very good year for TV commercials, but I wanted to focus on one industry for the funniest commercials. It seems that insurance companies are making a lot of money because they spend so much money on TV advertising. With that, I thought I would give you my favorite commer...
The Super Bowl — and live sports in general — still generates massive audiences for media companies. Last year's matchup, aired on Paramount's CBS and Paramount+, garnered a record audience of more than 123 million viewers, according to ratings firm Nielsen. Here's a look back at some ...
Aired during the season 5 premiere of AMC’s The Walking Dead, it immediately connected with its viewers. With insurance companies as zombies, attorneys as the heroes, and an injured person as the client, this commercial fulfills all the requirements of being an outstanding commercial. Unfortunate...
we want to serve as your strategic partner for creative business marketing solutions. Production Allstars CEO, John Schofield has over 40 years of media experience and on air appearances. John and his wife also founded Schofield Family Insurance (with their three sons) John is an avid bowler an...
Tesla’s Safety Scores are used to determine premium rates for buyers of the company’s in-house insurance program, except in California, where privacy laws prohibit the use of real-time driving data to determine premiums. The company also says that its latest formula for Safety Scores were ge...
The Super Bowl is a big moment forsports betting companies like FanDuelas it's considered the "single biggest acquisition moment of the year," Howe said. FanDuel expects to bring in about half a million new customers on Super Bowl Sunday, and about 2.9 million active customers to bet on th...
Last but not least, this Geico ad shows how easy it is to protect your home from an “Aunt Problem” with its home insurance. Other variations of this concept are Geico’s “Fencing Problem” and “Clogging Problem” ads, which are equally brilliant and fun to watch. Some commercials that...
What benefit do people get from the market for insurance? What are the intended purposes of medical malpractice? Does the threat of a lawsuit accomplish these purposes? What are some positive externalities and how does the government address those? What are some great examples of disruptive product...
The Super Bowl, the biggest single day in football, is also the biggest day of the year for many corporate brands, with dozens of companies each spending a reported$5.6 millionthis year for a 30-second ad during the game. While the winners get some buzz, dud ads are quickly forgotten —...