The station wasWZLD(or "Z-96") and operated out of Cayce, first from a little storefront (apparently now vacant) to the left of a barber shop on State Street, and later from an odd looking building out on Airport Boulevard (at least I think that's where I remember seeing the sign)...
For many years, it wasthemall on the Grand Strand and the "general" shopping destination on any beach trip. To be sure, there were outlet and specialty malls likeWaccamaw Pottery, but MSM was the "it" place. As kids, of course,The Pavilionwas first in our hearts and minds, but over ...