Our product designer guides you through the fundamentals of color theory that every web designer should know and shows how it works in practice
The main color used in Whole Foods corporate branding, as well as their website, is green. Whole Foods sells healthy and organic food for a premium price. The green in their site design does well to show their healthful and pure values as well as their nature-loving products. They also ...
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This is the first in a three–part series on color theory. Here we’ll discuss the meanings behind the different color families, and give some examples of how these colors are used (with a bit of analysis for each). InPart 2we’ll talk about how hue, chroma, value, saturation, tones...
Having a basic understanding of color is the key to confidently creating documents for print or digital in InDesign. In this bitesize beginner’s guide we’ll take a look at: The basics of color theory, including the three main color models –RGB, CMYK and Spot Color ...
Unlock the secrets of color theory in web design. They can mean the difference between a good and a great website. What the Color Theory for Web Design Guide Will Teach You Chapter 1 [The Emotional Impact of Each Color] – Colors have a physiological and psychological effect on visitors. ...
1. Coca-Cola:The Coca-Cola logo is one of the most famous examples of color theory in graphic design. The logo uses a red-and-white color scheme, which expresses excitement and energy. Using red also helps create a sense of urgency, essential for a company that wants to make a more ...
A closer look at color theory in design Now that you can paint with all the colors of thewindwheel, it’s time to take our understanding to the next level. Remember your kindergarten teacher talking about different shades of colors in terms of how dark or light they were? Like ‘dark gr...
Color has always been recognized for its symbolic power. Our understanding and interpretation of color symbolism has changed over time and varies from culture to country.
What are some mistakes to avoid when applying color theory in design? Some common mistakes people make when applying color theory in their business include: Using more than four colors or using every color the same amount. Using low-contrast text on your website. This will decrease users’ ab...