There’s no one-size-fits-all answer to the best colors for branding because it all depends on the message you want to send to your audience. For instance, blue often communicates trust and professionalism, red is used to show excitement and energy, while green is great for health and env...
For branding purposes, color palettes are often seen as a reflection of corporate identity. How do you pick a color palette? There’s really no wrong way to pick a color palette, but the simplest way is to identify one or two primary shades that represent your organization’s values and ...
A color palette is a collection of colors chosen to create a specific aesthetic and emotional impact in design. It can include various combinations like complementary, analogous, triadic, or monochromatic schemes, each offering a unique visual experience. These palettes are essential in conveying theme...
Case Studies of Successful Brand Color Palettes Some color palettes have been so successful when it comes to branding that they are synonymous with the brand. That is the goal of successful color psychology. Here are a few examples of successful brand color palettes: Coca-Cola Coca-Cola ...
That said, if you feel you need a steer, then fashion is always a great cue for exciting and modern color palettes, via fashion blogs, magazines or Instagram accounts. You may want to be careful not to pick anything too ‘of the moment’ though as it will possibly date quickly. It cou...
and by various civilizations. Color palettes are sometimes created with specific moods in mind by designers and artists who use color combinations to express complex concepts and feelings. A color is an effective tool for expression and communication, whether in art, fashion, or branding. ...
Color palettes make it easy to quickly replicate your brand’s look whencreating your website, digital assets,social media posts, andbusiness cards. Add a color palette to a mood board containing images that represent your brand, and you’ve got a full-on handy dandybranding kit. ...
Color palettes can be anywhere for 3-6 colors. You can use different shades and tints of each color so you have more versatility. Here are some types of colors you want to think about adding into your palette to make it work for you. 1. A dark color for text & accents You want ...
Here’s a branding example incorporating the many shades of blue color trend: Source: Igawa design on Behance Here are some blue color palettes for inspiration: 4. Blue on blue The monochromatic blue color palette above has a sense of sophistication, luxury, and reliability. It exudes trust an...
16 Great Website Color Palettes To Increase Engagement (2020) The following sites use various website color palettes to great effect. They’re carefully chosen for the emotions they evoke and the feelings they convey. 1. Mea Cuppa TheMea Cuppawebsite uses an eye-pleasing color palette that in...