Five experiments measuring both actual donations and donation intention examine the hypothesis that a negative charity appeal against an orange (vs. blue) background and a positive charity appeal against a blue (vs. orange) background will increase donations. We propose that this is because blue ...
2) Opposites: Do they really attract? Yes, opposite colors really do attract and unlike a couple who has nothing in common, opposite colors have a far better chance of making things work long term. The theory of color opposites is based on the idea that a color sitting on one side of ...
mutual enhancement ofcolorintensity results. For instance, red andgreenare more intense when they are next to each other than either would be if surrounded by harmonious hues. The 19th-century physicistMichel-Eugène Chevreulreferred to this mutual exaltation of opposites as thelaw of simultaneous co...
Pick one shade as the main color in a room. Then, choose one, two, or three shades to be accent hues. An analogous scheme of blue, purple, and fuchsia could include a dusty purple sofa providing the dominant shade, while vibrant fuchsia appears on throw pillows and in the flower arrange...
The classic pairing of blue and orange never fails to inspire; it is another good example of when opposites attract. The cool tones of blue emphasize the warmth that orange radiates. This pairing is often found in nature too and is meant to be comforting and familiar to the human eye. ...
Colors that sit opposite each other on the color wheel often make for the most successful and dynamic color pairings, with blue sitting across from orange – just remember, opposites always attract. The cooling, relaxed tones of blue make for a beautiful contrast with impactful, lively orange to...
The curtains in thisliving roomare a lively display of how complementary colors can pop against each other. Yellow and purple are opposites on the color wheel, but pairing the two makes for a rich and exciting contrast. The combination of fuchsia, plum, and daffodil energizes this room's tr...
An achromatic color will seem more intense if it is surrounded by neutralized hues or juxtaposed with itscomplementary color. Complementaries are color opposites. The complementary color to one of the primary hues is the mixture of the other two; the complementary to red pigment, for example, is...
A two-color scheme is a type of color scheme in which one chooses two colors, which are usually high in contrast to help them stand out. These are complementary colors, as they are direct opposites on the color wheel. Complementary color combinations include blue and orange, red and green,...
Opposites attract, especially in design. Complementary colors sit across from each other on the wheel—think red and green or blue and orange. They buzz with energy, a visual jolt that can make a great design unforgettable. Logos thrive on this concept. Take go-to combos like black and oran...