Pairing this year’s Pantone color of the year with bolder shades can help add avisual hierarchyto anything you’re designing. The symbolism of Pantone’s 2024 color of the year Peach Fuzz is more than just a color; it’s a symbol of our times. It represents a collective yearning for c...
Pantone’s Color of the Year programhas been predicting and even directingcolortrends for 25 years – reflecting the cultural environment across multiple creative sectors that use the language of color and color psychology such as branding, marketing, fashion, and product design to name a few, as...
In this post, we’ll delve into the effects ofcoloron branding and how personalized printing can bolster the telling of your brand’s story. Whether you’re a budding entrepreneur or a seasoned marketer, you’ll discover valuable insights to make the most of color in yourbranding pursuits...
You have probably heard – and then heard it again – that Pantone announced Peach Fuzz as its 2024 color of the year. Pantone says the color, a hue that sits between pink and orange, ‘inspires belonging, recalibration, and an opportunity for nurturing’. Technology companies and fashion...
The Pantone Colors of the Year 2021: Ultimate Gray and Illuminating This combination of gray and yellow wins with its stark contrast. The somber Ultimate Gray brightens up with the rays of sunshine brought in by the shade of yellow that is Illuminating. ...
According to information posted on the Motorola website, this US-only Viva Magenta Pantone Color of the Year phone that's going to be introduced December 12, 2022 will have a slightly different feature set than the model that's currently available elsewhere in the world. This special version ...
Remember that branding is about experience and emotion. As we wrote previously: A brand is the sum total of the experience your customers and customer prospects have with your company. A strong brand communicates what your company does, how it does it, and at the same time, establishes trust...
In addition to the principles and trends discussed in this article, there are a number of other factors to consider when using color in web design. These factors include the target audience, the desired mood, and the overall branding of the website. By carefully considering all of these facto...
Facebook’s use of blue makes sense. What could be more appropriate for a brand that has connected the whole world into one massive small-town? The use of color fits well with the sincere, and very solid image the social media network projects. Yet, like Yahoo, the blue brandin...
With KeyShot 2023.3,younowhave more libraries to choose from, andit’seasier than ever to create multiple versions of the same scene.This means you can free up yourenergy to create extra imaginative visuals for the2023 Colorway Design Challenge. ...