12 Under the policy, any money, goods, property, or services college that athletes receive from NIL deals are considered to be taxable income.3 The NCAA’s NIL deal policy does not permit schools to offer student athletes signing bonuses, ongoing compensation, or other financial incentives to ...
or NIL, as the fast-emerging asset is known. Plugging a product or service on social media is just one way college athletes have begun cashing in. Once the NCAA announced the NIL rules, companies large and smallhave wasted no timefinding college athletes for sponsorship deals.Sports ...
“I think the reality for most college athletes is things haven’t really changed that much. We just got an extra little bit of cash in our pockets that probably needed to happen,” Bottorff said. For some players, money from NIL deals has transformed what it means to be a college athle...
NCAAathletes hire agents and financial advisors to help them negotiate NIL deals, ushering in new financial responsibilities. "Athletes are going pro earlier, which is great," said former NFL player andCNBC Global Financial Wellness Advisory Boardmember Brandon Copeland. "All of the issues that pro...
WASHINGTON-For years, universities have made millions of dollars off athletes' performances while the players received no compensation. But the economic inequities many athletes endured for decades in college sports have significantly changed with NIL deals. And one college athlete is showing everyone el...
“Having these ten athletes represent our first Brady campaign is really special,” the Tampa Bay Buccaneers quarterback and co-founder of the brand said. “They are hardworking and driven players in the early stages of their careers and each one of them embodies the spirit and ethos in which...
“I’m very concerned about deals that athletes are entering into that are extremely exploitative,” said attorney Darren Heitner, who helped write Florida’s NIL law. “I’ve looked at over 100 [NIL contracts], and I’ll be honest, there’s not a single deal — not a single one —...
Thus far, most college athletes' NIL deals for payments are for posts on the athletes' own social media channels for products, including their own self-promotion in relation to brands, or promotion of brands such as fast food and auto dealerships. Notably, published scholarly...
Fanatics-owned Topps is going to college. The trading card and collectibles company has struck NIL deals withnearly200 student athletesand more than 100 colleges and universities for rights to produce trading cards, digital cards, and NFTs. ...
For its EA Sports College Football 25 video game, EA Sports will offer Name, Image, and Likeness (NIL) deals worth $600 to more than 11,000 athletes. This initiative marks the largest NIL deal to date, covering all 85 scholarship players across 134 FBS p