Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, but "NIL deals" is typically used to refer to agreements with college student athletes. Since 2021, NIL deals have allowed student athletes to ear...
or NIL, as the fast-emerging asset is known. Plugging a product or service on social media is just one way college athletes have begun cashing in. Once the NCAA announced the NIL rules, companies large and smallhave wasted no timefinding college athletes for sponsorship deals.Sports ...
Thousands of former college athletes will be eligible for payments ranging from a few dollars to more than a million under the $2.78 billion antitrust settlement agreed to by the NCAA and five power conferences.
The NIL era has allowed college athletes to save for the future and seek professional financial advice in a way many 18- to 22-year-olds can't. NCAAathletes hire agents and financial advisors to help them negotiate NIL deals, ushering in new financial responsibilities. ...
“I’m very concerned about deals that athletes are entering into that are extremely exploitative,” said attorney Darren Heitner, who helped write Florida’s NIL law. “I’ve looked at over 100 [NIL contracts], and I’ll be honest, there’s not a single deal — not a single one —...
A new voluntary reporting system for deals that surpass $600 is scheduled to start next month. The NCAA is creating a public database that it hopes will allow athletes to assess fair market value. Booster-funded NIL collectives have become a common wa...
For its EA Sports College Football 25 video game, EA Sports will offer Name, Image, and Likeness (NIL) deals worth $600 to more than 11,000 athletes. This initiative marks the largest NIL deal to date, covering all 85 scholarship players across 134 FBS p
Thus far, most college athletes' NIL deals for payments are for posts on the athletes' own social media channels for products, including their own self-promotion in relation to brands, or promotion of brands such as fast food and auto dealerships. Notably, published scholarly...
The Smaller Scope of Black Women Athletes’ NIL Deals Was Predictable Youth Ready or Not, High School NIL Is Here Culture College Athletes Are Using NILs As a Way to Give Back "From (a) brand can come real resources that can move missions forward.” Research White Liberals Are Dr...
12 Under the policy, any money, goods, property, or services college that athletes receive from NIL deals are considered to be taxable income.3 The NCAA’s NIL deal policy does not permit schools to offer student athletes signing bonuses, ongoing compensation, or other financial incentives to ...