The song appeals to people of all ages, Coca-Cola reports. Consumer response has been great, with 90 percent of the letters it receives requesting copies of the lyrics. One teacher who wrote in wants to write a play around the commercial’s theme, a choral director requested sheet music, ...
‘It was $250,000, which was a huge amount of money in the early 70s. So when Harvey got back to New York there was trouble.’ Coca-Cola received thousands of letters from people asking where they could buy the song. But when the commercial aired on US television it was an instant ...