Cola Wars Continue: Coke and Pepsi in 2006 Case Memo 1ColaWarsContinue:CokeandPepsiin 2006 Coca-ColaandPepsi-Colahave a long history of intense competition since 1950. Besides the CSD (carbonated soft drink) consumption rise‚ it brought bothCokeandPepsienjoyed significant revenue growth...
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Cola Wars Continue: Coke and Pepsi in 2010 The 'Cola Wars Continue: Coke and Pepsi in 2010' case examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. The most intense battles of the cola wars were fought over the $74 billion C... DB...
Coke/Pepsi Economic Case Study 1. Why is the soft drink industry (i.e.‚ the cola concentrate industry) so profitable? The soft drink industry survives on the rivalry that has existed for over a century between Coca-Cola andPepsi-Cola. The two brands are competing for the market share ...
Focuses on the rivalry between soft drink companies Coca-Cola and PepsiCo Inc. in the sports drink category. Strategy of Coca-Cola to market its Powerade brand; Efforts of Pepsi to acquire Quaker Oats Co. and its Gatorade brand.Wall Street Journal - Eastern Edition...
Pepsistruggledanddeclaredbankruptcytwice DuringGreatDepressiongrewinpopularityduetopricedecreasetoanickel. In1938,CokesuedPepsi-ColabrandforinfringementonCoca-Cola’strademark.HistoryofCoca-Cola Coca-Colawasformulatedin1886bypharmacistJohnPempertonwhosoldtheproductatdrugstoresas“potionformentalandphysicaldisorders.” ...
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Case Memo 1ColaWarsContinue:CokeandPepsiin 2006 Coca-ColaandPepsi-Colahave a long history of intense competition since 1950. Besides the CSD (carbonated soft drink) consumption rise‚ it brought bothCokeandPepsienjoyed significant revenue growth. In 2004‚ CSD has 52.3% of total US Liquid Con...
CaseMemo 1ColaWarsContinue:Cokeand Pepsi in 2006 Coca-Colaand Pepsi-Colahave a long history of intense competition since 1950. Besides the CSD (carbonated soft drink) consumption rise‚ it brought bothCokeand Pepsi enjoyed significant revenue growth. In 2004‚ CSD has 52.3% of total US Liqu...