New Coke ads onscreen at the Houston Astrodome were booed, and original Coke was hoarded or sold at Prohibition-style prices. In addition, New Coke was dumped publicly into the sewers in Seattle. After 77 days the previous version of Coke was brought back as “Coca-Cola Classic” on July...
For Coca-Cola, the possibility of reaching the fans of its chosen artists provides this same opportunity. But at a time when it’s harder than ever to cut through the noise, Coke will face plenty of competition trying to bubble its new tunes up the charts. ...
1.A member of a Native American people formerly inhabiting Delaware and eastern Maryland between Chesapeake Bay and the Atlantic coast. 2.The Algonquian language of the Nanticoke. American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt...
Jacquie Ottman is an advocate for zero waste. She is the founder and editor of WeHateToWaste.com She is currently writing a book about Leftovers as a solution to food waste. Read more about JacquieHERE, and check outher other posts. ...
This professional campaign titled 'The Slender Vender' was published in France in July, 2014. It was created for the brand: Diet Coke, by ad agency: Ogilvy. This OOH Outdoor medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 10 years...
There has been endless analysis of the advertising strategy of the world's best-known brand - principally whether it's thinking 'global' or 'local' at any point in time.But the best insight into Coca-Cola's approach is provided by the ads that appear on our TV screens - from Islington...
Over the next several decades, Coke emerged as the more popular soda. Starting in 1931, its famousSanta Clausadsmarketed itas a refreshing drink you could enjoy year-round. Meanwhile, the Pepsi-Cola Company struggled financially and went through several reorganizations. (In 1965, it merged with...
In 1909, Pepsi used its first celebrity endorser, automobile race driver Barney Oldfield, in newspaper ads. In 1921, Pepsi went bankrupt, but continued to appear on the scene, although not nearly so successfully as Coca-Cola. In 1931, Pepsi went bankrupt again, but the new owner, Roy Megar...
Coca-Cola started 2024 with a new campaign: New Guy. The ads highlight how families connect with the full range of Coca-Cola products. They also launched Coca-Cola Spiced in February. Coca-Cola Spiced gained 6,600 mentions since its launch. While the New Guy trailer has over 116,000 tim...
Over the next several decades, Coke emerged as the more popular soda. Starting in 1931, its famous Santa Claus ads marketed it as a refreshing drink you could enjoy year round. Meanwhile, the Pepsi-Cola Company struggled financially and went through several reorganizations. (In 1965, it merged...