Reports on the hiring of an auditor and a law firm by Coca-Cola Co. to investigate allegations of marketing and accounting fraud in a lawsuit filed by former manager Matthew Whitley.EBSCO_bspWall Street Journal Eastern Edition
摘要: Reports on Creative Artists Agency's advertisements for Coca-Cola's Coke Classic in 1994. Hiring of John Singleton as director of one spot; Other advertising agencies for Coke products; Developments in the production of other spots.
Coca‑Cola European Partners is the first bottler to enter into a multi-year supply agreement with Loop for use in its packaging across Western Europe by 2020. This framework agreement will allow the Coca‑Cola system to accelerate the increased use of recycled content in its plastic bottles...
Jack Daniel’s & Coca‑Cola RTD – a pre-mixed, canned cocktail that first launched last fall in Mexico – is set to hit stores in the United States. The highly anticipated ready-to-drink (RTD) take on one of the world’s most requested “bar calls” –cocktails ordered by brand ...
Stahl and the hiring of a highly regarded senior executive from the media industry. A 20-year veteran, Stahl apparently couldn't get with Daft's new program. "Daft had been waiting for Jack to seize responsibility, and he didn't do it," says one Coke insider. (Stahl was not available...
Screengrab from the Coca-Cola “Hilltop” ad The 8th of July is “I’d Like To Buy The World A Coke Day”, celebrating the birthday of the famous “I’d Like To Buy The World A Coke” TV commercial. It first aired on national TV in the United States on the 8th of July 1971, ...
FORTUNE — Last week, Warren Buffett declined to vote against a controversial stock option plan for Coca-Cola’s (KO) top executives that he thought was excessive. That has unleashed a wave of criticism against the legendary investor and CEO of insurance conglomerate Berkshire Hathaway (BRKA), ...
The move puts Alibaba on a global stage, alongside other major sponsors of the games like Coca-Cola, McDonald’s, and Visa. While already a household name in China and across much of Asia, Jack Ma’s company has yet to truly break ground in the western hemisphere. ...
Western Container Corporation is a high performance company dedicated to being the premier manufacturer of PET containers for the Coca-Cola Bottling System.
Cliff Freeman Picks Up Coke Work.:Reports on Coca-Cola Co.'s hiring of Cliff Freeman & Partners' to launch KMX, a high-energy drink from Coca-Cola. Cliff Freeman's bid for creative duties on PowerAde.SampeyKathleenAdweek Eastern Edition...