On August 5, 2003, The Center for Science and Environment, an NGO in India, attacked the safety of Coca-Cola India's products in a press release titled "Twelve Major Drink Brands Sold in and around Delhi Contain a Deadly Cocktail of Pesticide Residues." Though Coke was well within the ...
Coca‑Cola India Private Limited ("CCIPL," "we," "us") indirect subsidiary of The Coca‑Cola Company (“TCCC”) is committed to protecting the privacy of its visitors ("Visitors," "you") to our Internet world wide web site available at https://www.coca-cola.com/in/en (the “...
In this case study, we look at Coca-Cola's operations in India, and how the company is trying to keep up a 'clean' image in the face of several difficulties. While pesticide residues in the colas marred the image of the company some years ago, it was soon followed by a series of ...
广告公司: McCann , Mumbai , India 创意总监: Prasoon Joshi 编剧: Rahul Mathew, Akshay Kapnadak 其他职位: Art Director:Akshay Kapnadak,Satish SethumadhavanAccount Supervisor:Vishal Mehta,Jairaj Singh,Manokamna ChawlaPhotographer:Ashish Vaidya案例...
媒体类别:图文,海报/平面 广告语言:英语 媒介平台:网络 综合评分 0 暂无评分 创意 0 文案 0 视觉 0 创作者 广告公司:McCann,Mumbai,India 创意总监: Prasoon Joshi 编剧: Prasoon Joshi 其他职位: Art Director:Akshay Kapnadak Account Supervisor:Vishal Mehta,Shaifali Dayal,Jairaj Singh ...
Coca-Cola India has launched Minute Maid Smoothie, combining the power of three ingredients (viz fruits, milk and nutrients). It is a continuation of the cola major’s efforts to expand its portfolio, including the health and wellness range. A significant addition to the Minute Maid fraternity...
Coca ColaIndia Marketing Project contains brief introduction, problems, swot analysis, BCG Matrix etc. When the cola giants, Pepsi and Coke, entered the Indian market, they brought with them the cola wars that had become part of global folklore. This case study details the various battles fought...
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NEW DELHI - Coca-Cola India has put its media business up for review, with sources indicating that only agencies with a global relationship with the brand are involved. Coca-Cola India's media business is currently handled by Madison Media. The agency was appointed to the account, reportedly ...
Coca-ColaIndiaOnAugust20,2003SanjivGupta,PresidentandCEOofCoca-ColaIndia,satinhisofficecontemplatingtheeventsofthelasttwoweeksanddebatinghisnextmove.Saleshaddroppedby30-40%1inonlytwoweeksontheheelsofa75%five-yeargrowthtrajectoryand25-30%2year-to-dategrowth.Manyleadingclubs,retailers,restaurants,andcollege...