After combining the myriad of perspectives with “insights gathered from AI,” Coca‑Cola said it was able to create the unique taste of Y3000. “We hope that Coca‑Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore th...
Social media is another area where Coca-Cola uses AI to understand its customers’ preferences and behaviour. Coca-Cola has set up 37 “social centres” that collect and analyse data to generate insights using the Salesforce platform. The company also uses image recognition technology to t...
He said, "Coca-Cola has always bridged the divide … how do we make it more approachable … more palatable and something which is useful to everyone?” Thakar believes that the democratization of AI means the democratization of Coca-Cola – or its brand identity, at least. The plan is to...
“Real artists, actual humans, are using AI technology, which is algorithmic and mathematical, to create an output that’s truly magical,” Thakar said. Coca‑Cola is still in the early days of assessing AI’s potential impact, said Manolo Arroyo, Global Chief Marketing Officer...
For instance, in 2023, Coca-Cola collaborated with Bain & Company, a management consultancy firm to experiment with OpenAI tools such as ChatGPT, DALL·E, and Codex. With this deal, Coca-Cola is aiming to improve its business operations and competencies through these cutting-edge AI ...
Discover The Coca-Cola Company's pursuit of innovation across its business, beverage brands and experiences.
Coca-Cola Global director, Greg Chambers. Using the data collected to improve product and user experience Each individual machine conducts real-time analysis of consumer data, responding in various helpful ways to improve customer experience. The AI algorithm means every establishment can use their mac...
(AWS). Con questa infrastruttura aggiornata, ha quindi creato un'applicazione interna personalizzata chiamata Thanos per gestire l'inventario, la distribuzione e la consegna dei suoi prodotti. Con Thanos, Coca-Cola Andina aumenta l'efficienza e la soddisfazione dei clienti e migliora l'analisi ...
"Fortify on Demand helps Coca-Cola FEMSA minimize security issues through a comprehensive assessment process providing full visibility and control"
Our take:Coca-Cola is one of the predominant brands in the world, and its commitment to generative AI is part of a wave of advertising developments that make it clear that the technology is here to stay. That’s not to say that Web3 istotallyirrelevant. The two main metaverse platforms,...