Rather, the Santa Claus image you recognize today was the image portrayed by Haddon Sundblom for Santa’s first appearance in Cola advertising in 1931, drawing inspiration from Saint Nicholas’ image. Indeed, of the many contemporary portrayals of Father Christmas, Coca-Cola conveniently selected ...
媒体类别:短视频 广告语言:西班牙语 媒介平台:网络 综合评分 0 暂无评分 创意 0 文案 0 视觉 0 创作者 广告公司:Evek,Monterrey,Mexico 其他职位: Additional Credits:Tarín + Contreras,Digital Works 案例详情 涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌 ...
Coca‑Cola did not create the legend of Santa Claus. But Coca‑Cola advertising did play a big role in shaping the jolly character we know today. Before 1931, there were many different depictions of Santa Claus around the world, including a tall gaunt man and an elf —there was even...
On Santa Claus: An artist named Haddon Sundblom did the Coca-Cola Santa Clauses for years and years. People love it. The Santa Clauses that were created back in the 1930s are still used in our advertising and packaging in the 21st century. Sundblom captured the spirit of the holid...
"Couponing was followed by newspaper advertising and the distribution of promotional items bearing the Coca-Cola script to participating pharmacies," reads heartlandcocacola.com. One collaboration in the 1930s, shaping the enduring image of a cheerful, red-suited Santa Claus, stands as a cultural ...
Classic-type advertising can be seen in some of the slogans that Coca-Cola has used to promote Coke over the years. In 1886 the slogan was, ‘Drink Coca-Cola’ – an imperative that contains the name of the product and explicitly calls on the viewer to consume it. In 1904, the slogan...
1. Santa Has Been Featured in Coke Ads Since the 1920s The Coca‑Cola Company began its Christmas advertising in the 1920s with shopping-related ads in magazines like The Saturday Evening Post. The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast. ...
Happy Coca-Cola ChristmasThis article reports that the Santa Claus image has been embedded in the American culture through an advertising campaign used by Coca-Cola Company.Thornton, ZitaAntiques & Collecting Magazine
“In May 1886, Dr John S Pemberton nailed the formula, but it was his bookkeeper who came up with the name ‘Coca-Cola ®’. Frank M. Robinson suggested that ‘the two Cs would look well in advertising. And with that Robinson also designed the now world famous Coca-Cola script logo...
Santa Claus and the Coca‑Cola polar bear. Local initiatives generated buzz and excitement, such as the Coca‑Cola Caravan Truck Tour, which travelled throughout nearly 60 countries around the world making over a thousand stops and meeting over 16 million consumers to share in the magic. In...