Coca-Cola Shows Its Human Side through StorytellingDupre, Elyse
“The idea that our work is being activated by Coca-Cola customers in such a fun and experiential way is a big part of what drew us to the project. This was the perfect opportunity to explore a new medium and to test our storytelling skills in emerging markets.” Of course, this is...
La compañía lidera la próxima generación de relatos empresariales (Corporate Storytelling), al sustituir al sitio web corporativo con Coca-ColaJourney™, una revista digital interactiva Coca-Cola Invites the World to Join in Its New Journey (Graphic: Business Wire) ...
storytellingThe most human side of anthropology is its ethnography, that is, the significant facts an anthropologist gives about a culture, the living ... E Turner - 《Anthropology & Humanism》 被引量: 9发表: 2010年 Film, Folklore, and Urban Legends (review) storytellingplayanimal languageIn ...
The campaign was called ‘Move To The Beat’, andthe idea was to use music as the critical element of the storytelling. Coke recruited London-based producer Mark Ronson and singer Katie B, then took five Olympic hopefuls and used the sound of their sports to create a song. ...
With Coke Studio, Coca-Cola is finding new ways to reach (and expand) its global audience – releasing original songs by some of music's biggest stars.
— Coca-Cola (@CocaCola)September 27, 2015 When they don’t, there’s a schizophrenic edge to communications – and if you don’t know which voice is the authentic one, you have to assume none of them are. Q: Do we really believe companies when they attempt to engage with us?
The logo of this beverage giant was put into a square logo. Of course, the smooth flowing curve wasn’t forgotten. Why would it be? It’s been an iconic part of the brand’s storytelling. Coca-Cola’s 1969 logo is living proof of how timeless logos benefit companies who adopt them. ...
I love to watch the TV commercials because they are more storytelling.They remind me the great experience of drinking an ice Coke. Open the bottle cap, drop five to ten piece of ice cubes to the glass, and pour the Coke into ice cubes. The bubbles are jumping up in the glass which ...
Niceforo, Marina. 2021. Quite like before: The power of emotional storytelling in Coca-Cola’s campaign ‘Open like never before’. I-LanD Journal: Identity,Language and Diversity1. 93–113.https://doi.org/10.26379/IL2021001_006.Search in Google Scholar ...