Our Purpose and Strategy Share OUR PURPOSE “OPEN UP MOMENTS THAT REFRESH US ALL” MEANS THAT IT’S THE MOMENTS WE OPEN UP THAT MATTER MOST. Therefore: We open up opportunities for our customers and partners. We open up employees to their full potential....
At The Coca‑Cola Company, we recognize the value of investing in our people and providing a highly competitive offering – KO Total Rewards. It’s an essential part of your overall employee experience of working at Coca‑Cola. Total Rewards represents the total value you receive from the ...
The Coca‑Cola Company’s purpose is to refresh the world and make a difference and we have remained true to that purpose for 138 years. Our strategy is centered around people—our consumers and employees—and driving sustainable solutions that build resilience into our business to respond to ...
group-wide programmes closely linked to our business priorities and material issues. We took steps to align our community agenda with The Coca-Cola Company’s global priorities and initiatives. The size and reach of the Coca-Cola System has unique advantages in helping to address global challenges...
Coca-Cola: The people-first story of a digital transformation Global consumer goods company Coca-Cola has established a digital academy to upskill managers and frontline team leaders across its business operations. In its first year, the academy trained more than 500 people in digital skills using...
Coca-Cola’s Brand Strategy At the core of Coca-Cola’s brand is a commitment to infuse every advertising effort with messages of happiness, joy, and shared experiences that connect with people from all walks of life. The brand promotes an experience and the promise of uplifting moments in ...
Our sustainability strategy guides how we support and engage the remarkable people behind our brands, from farmers and employees to the communities we call home, and delivers on our commitments to safeguard the health of the environment. Latest Sustainability News Focusing on a world without waste...
The Coca-Cola digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix ...
Coca-ColaCoca-Cola is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more than 230 brands. Coca-Cola follows a decentralized business model. The company applies the "Think local, act local" strategy to all aspects of...
Action Evaluation:Coca-Cola price strategy is very realistic, now people like "shoparound", the company knows how to make full use of the price to reduceseason impact on sales.The company turns3 A(availability, affordability, acceptability) into today's 3 P (pervasiveness, price, preference),...