“We are working across our supply chain to reduce our environmental impact and ensure all of our packaging has value in the circular economy,” said Anton van Zyl, Director of Sustainable Packaging Strategy, Coca‑Cola North America. “We’re growing reusable cup programs in partnership with ...
Only through a comprehensive approach can we make transformational and enduring change. Our sustainability strategy guides how we support and engage the remarkable people behind our brands, from farmers and employees to the communities we call home, and delivers on our commitments to safeguard the ...
An interview with Joe Franses, director of corporate responsibility and sustainability at beverages firm Coca-Cola Co. is presented. When asked about the sustainable design program "sustainable packaging year," he replied that the program was started to reduce the amount of plastic in the company'...
In June, Coca-Cola further strengthened its market strategy by introducing pocket-size packaging for its flagship products — Coca-Cola, Sprite and Fanta. These 248-ml bottles are designed to cater to the growing “on-the-go“ and “City Walk“ trends among younger consumers in China, offerin...
Marketing Strategy of Coca Cola analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). Coca Cola Marketing Mix & Strategy covers its product, pricing, advertising & distribution strategies.
Our vision is to be the leading 24/7 beverage partner – growing with our customers by ensuring we have a beverage for every occasion around the clock To deliver this, we introduced a new strategy in 2019, Growth Story 2025. This is built on five key pillars of growth, underpinned by Gr...
uplift and refreshment. By applying it to our packaging in such a bold way, we are taking the next step towards full adoption of the “One Brand” strategy, uniting the Coca-Cola family under one visual identity and making it even easier for consumers to choose their Coca-Cola with or wi...
Coca-Cola’s Marketing Strategy Highlights: Brand Positioning:Coca-Cola positions itself as an iconic and refreshing beveragebrandwith a global appeal. Integrated Marketing Communications:The company employs variousmarketingchannels, from traditional advertising todigitalplatforms, tocommunicateitsbrandmessage eff...
polypropylene cupsat a range of venues in Los Angeles, San Francisco, Seattle, Denver, and Washington D.C. This was set to contribute to Coca-Cola’s World Without Waste global sustainable packaging strategy, in which it aims to serve 25% of its global product volume in...
Even though the Olympic stage is massive, other brands can learn from Coca-Cola's strategy. They create relatively small moments of happiness, like an on-the-street surprise and delight, and then amplify it into the social space to drive awareness. ...