Coca-Cola Tries to Cap Exclusive School Deals; Firm to Discourage Targeting StudentsMarc Kaufman
The article highlights the business strategies of the United States-based beverage company, Coca-Cola citing its acquisition of equity positions in electronic commerce and emerging technology companies. It has bought s...
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Workers at a Coca-Cola factory in southern France opened a shipment of orange juice but found a huge shipment of cocaine instead. The Coca-Cola factory in the town of Signes, near the Mediterranean coast, produces concentrates for various drinks....
– Encourages customers to choose Coca-Cola as part of bundled deals. Bundling and combo pricing are an integral part of Coca-Cola’s promotional strategy, integrating with value-based pricing for bundled product offerings. They align with subscription services for convenience offerings. Dynamic ...
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ThisCoca-Cola campaign in Vietnamexemplifies Coca-Cola’s innovative approach to online campaigns. Coca-Cola partners with over 700 food shops to create enticing combo deals. Source: https://vietnamnews.vn/ovietnam/1400298/rich-street-food-culture-celebrated-in-coca-cola-campaign.html ...
lower income consumers, which are either going out slightly less. But when they do go somewhere looking for greater value through combo meals. And then, of course, in the at-home channels, there's a slightly greater focus by those consumers on getting kind of value deals or promo deals. ...
Global beverage behemoth Coca-Cola is actively investigating a rollout of Apple's iBeacon technology as a part of its marketing campaign for the upcoming FIFA World Cup, for which the company is a major sponsor.
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