Pepsi, Coca-Cola hope commercials end up paying off
teams, events, celebrities, influencers, and cultural icons to enhance itsbrandvisibility and connect with target audiences. By associating itsbrandwith popular events like the Olympic Games, FIFA World Cup, and music festivals, Coca-Cola expands its reach and fosters emotional connections ...
Coca-Cola’s pricing strategy is on point, offering top-quality drinks at competitive prices, and55% of consumersthink that Coca-Cola has a reasonable pricing policy. The introduction of smaller cans is a budget-friendly option that’s been a hit with consumers. Special promotions and discounts...
Coca-Cola and PepsiCo Advertising in Pakistan: Changing Trends of Cultural Values Manifested in Television CommercialsSaima ShahidAyesha Ashfaq
Commercials offer rings of intrigue; Wahlert grad cheers in Coca- Cola TV spotsMARY NEVANSPEDERSON