However, Coca-Cola has struggled to maintain a strong ethically sound integrity. Not only has the beverage giant struggled with ethical issues in the U.S., but has also had difficulty maintaining a positive rep
Coca-Cola promised the SEC to avoid engaging in channel stuffing in the future. At this time, the company created an ethics and compliance office, who verifies each financial quarter that they have not altered the terms of payment or extended special credit. Coca-Cola agreed to try to reduce...
Burger King was a major customer for Coca Cola . It had to pay 21 million to Burger King but the cost of losing a major consumer was higher than that . It lost trust of stakeholders . This case hampered its reputation and brand image Channel Stuffing It is also accused on channel ...