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In 1985, the Coca-cola company made the decision to change the formula of its leading soft drink. (1985年,可口可乐公司决定改变他们主要的软饮料的配方)The change was based on the findings of many market studies. These studies had shown that the general response to the new product was good....
JAMES QUINCEY, COCA-COLA CEO: Let me be crystal clear and unequivocal: This legislation is unacceptable. It is a step backwards and it does not promote principles we have stood for in Georgia around broad access to voting, around voter convenience, about ensuring election integrity. And this i...
Yet in 1985 the Coca-ColaCompanydecided to terminate its most popular soft drink and replace it with a formula it wouldmarketas New Coke. New coke was aCoca colabrand failure story. To understand why this potentially disastrous decision was made, it is necessary to appreciate what was happening...